HOW PERCEPTIONS WORKS WITH CLIENTS

Perceptions works with clients in any of the following ways:

  1. For clients with no internal PR facilities, Perceptions develops and administers PR program and provides most if not all of its basic and special PR services and requirements.
  2. Service to companies which have their own PR departments, where the activities of the department are supplemented and supported and the total effectiveness of the over-all PR program is enhanced by the planning, programming and creative assistance provided by Perceptions.
  3. Consulting service alone, wherein Perceptions provides counseling and guidance but does not get involved in the actual implementation of the action program.
  4. Providing any of the various special services, Perceptions offers on a special project basis.

Perceptions begins its work for the client with an appraisal of PR problems and potentials. This step calls for close consultation between client and counsel and is based on full disclosure of Management's needs and objectives.

Following such consultations and its own studies and analysis, Perceptions will present a clearly delineated program of action, keyed to client's specific requirements. The program explains the rationale for recommended action, methods to be followed, techniques to be used and results, which reasonably may be anticipated.

We work on the basis of agreed-upon objectives at the outset and periodic program review jointly by the client and ourselves to measure progress and to examine the effectiveness of the projects undertaken, modifying these as deemed necessary.

Perceptions charges client on the basis of the category of services agreed upon as well as on an estimate of the costs of time and materials required in undertaking the approved programs.

Contractual arrangement can either be:

  1. Long-term, wherein Perceptions' services are contracted for at least one year renewable every year thereafter at the option of Perceptions and the client. Perceptions is paid a monthly retainer fee payable within the first five (5) days of the month covered.
  2. Short-term, wherein Perceptions' services are contracted for special, one-time projects of from, say, a month to three to six months. Here, a project fee is agreed upon at the outset, with one-half payable upon signing of the agreement and the other half upon its completion. Payment can also be on a monthly basis if such is preferred.
  3. Out-of-pocket expenses, Out-of-pocket expenses incurred on the client's behalf for such items as representation, transportation, artwork, printing, photography, photocopying, etc. are billed at cost plus a normal mark-up for supervision.

Basic Services

BASIC SERVICES

Perceptions offers a whole range of PR and corporate communications services including:

  • PR Counseling / Planning: Counseling on all aspects of public relations to assist clients in avoiding or overcoming problems and exploiting opportunities to the fullest; reviewing and analyzing a client's current PR status; developing client corporate PR objectives and preparing an over-all PR plan and managing its implementation.
  • Press Relations: Providing publicity for client's products, services and corporate activities through: press releases, feature articles, special supplements, interviews and press conferences; monitoring press coverage and responding quickly to any inaccurate or false media reports.
  • Marketing Communications: Providing support to client's marketing efforts, including: product and service publicity and advertising, advocacy projects relevant to product, corporate and product literature, trade exhibits, etc.
  • Government Relations: Monitoring, analyzing and reporting on legislative or regulatory initiatives; liaison with appropriate government officials and their staff; and assisting in the preparation of proposals and position papers.
  • Industry Relations: Advising and assisting client in its relations with other members of the business community and the particular industry to which it belongs.
  • Community Relations: Advising on contributions policy and program and creating and implementing local community public relations and corporate social responsibility (CSR) projects.
  • Editorial Services: Writing and editing of all kinds of communications materials, including press releases, articles, fact sheets, executive speeches, position papers, advertising copy, radio or TV scripts, corporate or personal profiles, etc.
  • Graphic Design Services: Design and production of logos and trademarks including registration and copyright protection; illustrations for and layouts of brochures, magazines, books and other publications; caricature, cartoons, etc.
  • Advertising: Conceptualization, writing, design, production, and placement of corporate and institutional print, radio and TV advertisements for clients.
  • Publications: Conceptualization, writing, design and production of various corporate and product literature such as brochures, annual and interim reports, product catalogs, pamphlets, leaflets, flyers, employee newspapers and magazines, newsletters, books, trade directories, etc.
  • Special Events Management: Organizing and handling of all aspects from planning to summary reports of conferences, conventions, seminars, inaugurations, anniversaries, trade fair exhibits, open house and plant tours, VIP visits, concerts, radio and TV shows and round-tables, sports competitions, etc.
  • Audio-visual Presentations: Conceptualization, writing, design and production of powerpoint and slide presentations, videos, films and other forms of audio-visual materials.
  • Mailing Lists: Developing and maintaining mailing lists of key publics (press, government, customer, industries) for clients either on continuing or on special order basis.
  • Clipping Services: Monitoring pick-up of client's releases, all mentions of or references to client, and write-ups pertaining to client's business or areas of involvement appearing in newspapers and magazines and providing clients with copies of these clippings.
  • Training / Staff Development: Helping client in training their officers and employees on basic PR, especially customer relations, and in developing their communications skills; establishing an internal PR department.
  • International Services: Providing a full range of public relations services in the key regional and international business centers through Perceptions' network of associated PR firms in Hong Kong and New York and PR professionals in many major cities in the Asia Pacific region.
  • Research and Data Gathering/Briefing: Gathering and analyzing of economic, political, social and other relevant information for clients and presentation of these either verbally, in writing or through special briefings.
  • Public Opinion Surveys: Advising and assisting clients in undertaking public opinion surveys among its publics and in analyzing and making maximum use of the results.