CLIENTS
Aside from these, it has also been handling special PR projects for Johnson & Johnson and for Pfizer's Consumer Healthcare Division. Evidence of their satisfaction with Perceptions' service is the fact that its clients have been with us for a long time - 18 years for HKTB; 11 years for Johnson & Johnson; 11 years for Amway; 9 years for BSA; 8 years for Airbus; 4 years for Cisco and 4 years for Pfizer.
Past clients, either on retainer or project basis, include: Arianespace, Chemical Industries Association of the Philippines (SPIK), Coca-Cola, Converse, Department of Trade & Industry (DTI), DHL, Enron, ExxonMobil, Globe Telecom, Hitachi, Hoechst, ING Barings Bank, International Hotels & Restaurants Association (IH & RA), MADE (Market Developers), Inc., Medical City, Philippine Stock Exchange, Philippine Cement Manufacturers Corporation (PHILCEMCOR), Philippine Wood Producers Association (PWPA), PHINMA Group of Companies, Quezon Power, Rizal Commercial Banking Corporation (RCBC), Scandinavian Airways System, Singapore Airlines, Societe General du Surveillance (SGS), STAR TV, Systems Union, Turner Network (CNN and Cartoon Network), United Laboratories, United Nations Development Programme (UNDP), University of Santo Tomas Hospital (USTH) and Visa International.
RECOGNITIONS
Perceptions has gained recognition from both local and international award-giving bodies. Among these are the highest PR award in the Philippines, The Grand Anvil Award from the PRSP, for the "Read to Lead" reading advocacy
campaign for Visine in 2003 and for the Biyahe Tayo! domestic travel advocacy campaign for Bonamine in 2005. Apart from these, it has won 10 PRSP Anvil Awards of Excellence and 11 Anvil Awards of Merit for its clients since it started joining the Anvils in 2000.
Perceptions has also won 3 Golden Quill Awards from the International Association of Business Communicators (IABC) as well as the Marketing Communications Effectiveness Bronze Award from the University of Asia Pacific and BusinessWorld in 2005.
On the international side, Perceptions has garnered 3 Golden World Awards of Excellence from the International Public Relations Association (IPRA) for its projects for Hoechst (1991), PWPA (1991) and Johnson & Johnson (1992). The Johnson & Johnson project, the Child Survival Program, also received a Finalist Award from the United Nations.
From its own clients, Perceptions has won 3 Best of BSA PR/Marketing Awards from BSA, 1 Gold Award for Best South & Southeast Asia PR Campaign from the Hong Kong Tourism Board and a Regional Award for the Presidential Award of Innovation from Pfizer.
Outstanding Projects for Clients
AMWAY PHILIPPINES
Perceptions facilitated Amway's successful entry into the Philippine market in 1996. Prior to the launch, it organized highly-successful media familiarization visits for the country's top editors to Amway headquarters in Ada, Michigan. It also helped organize the visits to Manila of Amway President Dick DeVos, first in 1995 when he met then President Fidel Ramos, and second during the Amway launch in 1996. During the launch, the "Amway Cares" program developed by Perceptions to help in environmental conservation as well as promote arts and culture was also introduced. In 2004 Perceptions launched in the Philippines the One by One for Children campaign, a global commitment that calls on all Amway employees, distributors, and other business partners to make a real lasting difference by improving the lives of children around theworld.
BUSINESS SOFTWARE
ALLIANCE
From 1995 to the present, Perceptions has been advising and undertaking successful PR projects for Business Software Alliance (BSA), an association of leading software developers such as Microsoft, Autodesk, Adobe and Apple Technologies in support of BSA's campaign to fight software piracy in the Philippines. These PR efforts helped bring down the piracy rate in the country from over 90% in 1996 to a little over 70% since 2000.
DEPARTMENT OF TRADE AND INDUSTRY
In 1994, Perceptions also researched, wrote, designed and printed within 60 days from start to finish an investment promotion handbook entitled "The Philippines: Back in Business in the Heart of Asia" which president Fidel Ramos used for his investment promotion trip to the United States in 1994. The handbook was well-received not just in the U.S. but in other countries as well, with more copies being printed for further distribution overseas
HONG KONG TOURISM BOARD
Perceptions has been the PR Agency of the HKTB in the Philippines since 1988 and has been considered by the HKTB as one of its most creative and effective PR agencies around the world. It has been undertaking various PR promotions for HKTB over the years, including those involving art ("Hong Kong by Joya"), photography ("Old Churches in the Philippines") and food ("Hong Kong Dim Sum King Promo").
Other successful projects for HKTB were: "The Hong Kong Jeepney Design Contest" where the winning jeepney was included in Hong Kong's Chinese New Year Parade; "Meet the Millennium in Hong Kong" promo together with Citibank Visa Card, Shangri-La Plaza, Philippine Star and Cathay Pacific Airways; "Hong Kong for the Cosmopolitan Woman" together with Cosmopolitan Magazine, Sari-Sari Store and Cathay Pacific; "Hong Kong for the Family" together with Enchanted Kingdom and Rustan's Supermarket", and "HK Shopper of the Year' with Rustans Dept. Store. All these promos generated millions of pesos worth of positive publicity for Hong Kong in the Philippines. The "HK for the Cosmopolitan Woman" project was a recipient of the HKTA Gold Award for Best PR Campaign in 2000.
